Clean Beaches and Seabeds


Our joint initiatives with Legambiente, Italy’s foremost environmental association, have always been based around developing projects that really make a concrete difference to our land. One such example is “Spiagge e Fondali Puliti”, which means “Clean Beaches and Seabeds”. Over the years, we have sought to educate adults and children alike about the importance of keeping our beautiful seas clean, combining our passion for the environment with the desire to educate and reshape behaviour and attitudes towards it.


We have spent many days walking our beaches, armed with gloves and rubbish sacks. Days filled with laughter and, of course, plenty of refreshing Sammontana's gelato and ice lollies for all the wonderful volunteers who have taken part in this great initiative.


It doesn’t matter how far away from the beach you live, but what is important is the way you make your purchase choices and how you consume and dispose of waste. 

The sea can’t ask for your help, but it really does have need of it.